Magazine Advert;

Before creating our advert, we sat down as a group to discuss what aspects need to be included and what we thought should be included to reflect Eminem.

After sitting down we decided that the main aspects of the advert will be the date the single will be released on, the name of the single and maybe a picture of the artist. Having this information meant that we were able to create a basic plan and then add to it once we had taken photos etc.

The background of the advert is going to a brick wall that information and other photos are going to be put on top. Both the image of the wall and the photos of the artists included in our video to make it look more professional and include certain aspects that Eminem has previously used for example colours such as black and white.

This brick wall is going to be used throughout our ansillary tasks so that we have a theme running through both the Digi-Pak and the Magazine Advert that we are producing.

We are using Photoshop to edit this wall and make it look more like something Eminem would use. At the moment this wall looks really boring so we are going to add effects such as a crack into the wall to change the way in which it looks.

On top of this wall we are going to have half the face of a girl and then half the face of a boy. Firstly we will need to take pictures of a boy and girl looking as if they are upset/angry and then use Photoshop to cut them out and make it look as if the photo was taken with them infront of the brick wall rather than doing it all individually.

We have taken some example photos of Sophie and Jack to see what it will look like when we start producing our Magazine Advert.

It was important for us to make sure that the photos were taken at the correct angle so that it was easy to cut out on Photoshop and so that the photo of Jack's face is the same size as Sophie's so that when they are at opposite ends of the advert they are the same size rather than having one image bigger than the other.

The first time we took the photos we took them against a brick wall as thought this was the best thing to do when placing them on top of another brick wall which we have set as the backgroud. However, this made it very difficult when trying to cut out the images on photoshop, especially when cutting things out such as Sophie's hair.

So once we had uploaded these photos and tried to cut them out we then took a second photo of Sophie against a white background which made cutting the image out a lot easier. Which them left us with just having to shoot another photo of a boy.Once we had a clear image of Steve, we then cut him out as well and placed both images on the background that we had created on Photoshop. This then meant that we had room running through the middle of the advert that we could fill with information about the release date etc.

This is the final magazine advert that we created. We feel that this is similar to others that Eminem has previously created as we made sure that we incorporated factors such as having bold writing on a dark background. However, we developed these ideas by using a wall instead of a plain colour background and also made sure that we carried the crack from the wall into the font that we decided to use. This helped to make sure that the theme flowed and everything was continual.

Digi-Pak;

After completing some research into Eminem, we found the most common factors that Eminem includes in his album and single covers. This made it easier for us to them plan for the pictures that we need to take.
Most of Eminem's singles have bold writing in black, white and red rather than including images. This means that we only have to take photos to go on the back page and a photo to go inside on the centre page. We have draw up some ideas which we can work from and see what the images look like before deciding on the final images that we are going to use.
Once we had drawn up our plans, we then went out and took some potential photos for us to use, below you can see the photo that we took to use for the back of the album.

 I am going to edit this picture to make it look like an image that Eminem would want to be associated with his personal image. This will mean that i am going to need a add effects such as a crack in the wall, make the image darker and add a font which is similar to ones that have been used on previous album covers by Eminem.

From the picture above, this is what we created when using Photoshop. We used a number of effects including changing the saturation and the overlay feature to add a crack into the wall. This helped to make it look like 'Eminem' punched the wall and cracked it rather than just him clenching his fist and looking like he is punching the wall.


After editing the picture once, we decided to do it a second time to see what effect we could create. This time we decided to add more effects and try and create an image which looks different again. This time we left the colour quiet dull and just put an overall darker colour so that it looked more like a cover Eminem would use.


Before deciding which image to use as the actual cover, we made sure that we tried out a number of different fonts in different colours on each background to see which ones showed up and which ones didn't look as good. 

Eminem's Albums;

This album by Eminem is called Relapse and was released in May of 2009. As you can see, this cover is different to singles that Eminem has released mainly because it contains an image of his self but also due to the fact that it doesn't include any large writing telling you the name of the album.Also, the writing which is normally used on the single covers of Eminem's is big, bold and either black or white. From this cover you can see that there is hardly any writing and what there is, it is very small.

This album cover is very similar to the single cover for the song 3AM. The only thing which has changed is the colours that are used. These colours are a lot less harsh and make the cover look less like any of the other Eminem covers.

This album cover looks like single cover for 'Old Time's Sake' showing that Eminem sometimes has some silimarities between album and single covers that he produces. This was released on 18th May 2009, which was only a few weeks after the Old Time's Sake single was released which may have something to do with the fact that they look similar.

Recovery is the most recent album that Eminem has released. This cover is nothing like anything Eminem has released before and the only thing that Eminem fans may recongise from this cover is the backwards 'E' in the title Recovery. This album was released 22nd June 2010 and is very different to anything Eminem has released before.

Comparing Recovery which is Eminem's most recent album to the first album that he released in 1999 which is called The Slim Shady LP, shows how much he has changed over the years. This album cover doesn't include Eminem's name at all and would be hard to identify who the artist of the album is.

Eminem's Singles;

This single was released on 2nd February 2009 and is called 'Crack a Bottle'. As you can see from this cover, the artwork that is used is very dark and bold. This is the same as most of Eminem's other album covers meaning that we will need to produce something which along the same lines. Most of the covers that Eminem releases have just the artists name and the title of the song rather than having images on them.

This was the cover of the single 'We Make You' that Eminem released 13th April 2009. From the cover we have noticed that it is yet another cover which uses bright colours and bold writing. Also, from this cover i have noticed that within his name the second 'E' is back to front which is something that we may be able to use within our production.


3AM was a single that Eminem released on 28th April 2009. Yet again, he has used the same colour scheme which is very bold. This is a good way to get customers attention as they will instantly recognise that it is an Eminem single. After looking at these covers, we have decided as a group that it would be appropriate for us to use Black, White & Red within the production of our album cover.

Old Time's Sake was released on 5th May 2009. This is the first single cover of Eminem's most recent singles that has a picture on it rather than just writing. It also uses Blue within its colour scheme which makes it look different to the other covers.

Ancillary Tasks;

Along with the Music Video that we have to produce, we also have be told that we have to produce a Digi-Pak, a Magazine Advert or a Website. The two that we have chosen are a Digi-Pak and a Magazine Advert.
Before designing the Digi-Pak for our Production to the song Love the Way You Lie. We thought it would be worth while taking the time to research into previous single and album covers that Eminem has released, to see what they looked like and what they included so that we would be able to make one which is authentic.
We also had to look into previous magazine adverts that have been made to promote Eminem's album releases, so that we were able to create one which looked realistic and if people saw it would know straight away what we were trying to advertise.

Final Production;

We have spent a lot of time tweaking this film and making sure that it is just right. We like to think that we have incorporated a number of factors that Eminem has previously used and we hope we have done him justice. Hope you enjoy our production.

Digital Story Board;

After creating our inital story board, we went out and took a range of the shots that we were planning to use so that we were able to create a digital story board. This was a lot easier to follow and meant that we got to see what shots looked like before we went out probably so we had time to change things.

Above you can see a copy of the digital story board we created. This was the rough guide that we had to follow when going out filming. However, this isn't how our actual production turned out due to people not being able to film and circumstances that were out of our control such as members leaving the group and the weather.